Total Economic Impact (TEI) Report Highlights Significant Cost-Savings and Benefits for Companies deploying TagMan.
Forrester Consulting assesses the Total Economic Impact (TEI) of TagMan’s Tag Management System through a proven methodology. The study was conducted to help enterprises evaluate the potential return on investment (ROI) from deploying the TagMan platform for eCommerce challenges including tag management, site performance and attribution.
Client: Major international airline carrier, serving more than 30 destinations worldwide
The Results: Risk-Adjusted 128% ROI on TagMan
In addition to improving marketing performance, visibility and campaign measurement, the client also experienced:
TagMan commissioned Forrester Consulting to provide an objective third party assessment of the value we provide our clients.
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