The Next Generation of TMS Delivers
Marketing Data Unification 


An advertiser’s goal has always been to put the right message in front of the right person at the right time. The increasing  variety of data sources has meant that achieving this ultimate goal is tantalizingly close; however it also produces the greatest obstacle – the inability to combine pertinent data sets in a timely way.

In this ground-breaking new white paper Jim Sterne, Emetrics founder and President of the Digital Analytics Association, looks at how Tag Management has evolved into an agent of data unification,  opening up the possibility for marketers to harness highly targeted consumer persuasion and improve customer experience.

This white paper explores:

  • Creating a comprehensive digital profile of each individual beyond just
    search signals.
  • How to join together otherwise siloed consumer data to form the foundation of dynamic, data-activated marketing.

Download this complimentary whitepaper and find out how you can unlock the potential to deliver the right message, to the right person at the right time. 

Download a copy: