Marketing Agility: Win The Fight Against Wasted Digital Spend


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Marketers reveal how they use data to increase agility and ROI

With input from hundreds of digital marketing and ecommerce professionals across an array of travel, retail, FMCG and financial sectors, the Marketing Agility Study reveals the main findings from TagMan and marketingfinder.co.uk's Big Marketing Survey conducted in May 2013.
 
The report examines marketers’ current perceptions on the new digital landscape, how data is affecting their workload and how they measure marketing performance to optimise media spend. Exploring poor practices and urging marketers to declare war on wasted digital spend; the study features trends, analysis, best practice case studies and top tips for the reader, as well as introducing the concept of marketing agility. Key findings include:

  • Half of marketers don’t know how they reward their marketing partners.
  • Last click is dead, but marketers are slow to take action.
  • Marketers are still sceptical on the real value of social media.
  • Big Data can create Big Confusion, but it doesn’t have to.

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