Marketers reveal how they use data to increase agility and ROI
With input from hundreds of digital marketing and ecommerce professionals across an array of travel, retail, FMCG and financial sectors, the Marketing Agility Study reveals the main findings from TagMan and marketingfinder.co.uk's Big Marketing Survey conducted in May 2013.
The report examines marketers’ current perceptions on the new digital landscape, how data is affecting their workload and how they measure marketing performance to optimise media spend. Exploring poor practices and urging marketers to declare war on wasted digital spend; the study features trends, analysis, best practice case studies and top tips for the reader, as well as introducing the concept of marketing agility. Key findings include:
To download a full copy of the case study, please register using the form to the right.
Download a copy: